Top 10 Traits Of A Top-Notch Copywriter
By Alison Copeland | May 22, 2014
Today’s copywriting professionals are as creative as they are logical. From paying attention to detail and problem-solving, to building solid and lasting relationships, here are the top 10 traits that make them exceptional.
- They put your needs first by understanding your business and your customer feedback
- They gather extensive information about marketplace trends and translate it into meaningful content
- They use a blend of storytelling and narrative skills to move readers to take a specific action
- They have a keen ability to listen and “hear” what others are trying to say
- They combine industry facts and casual conversations to engage readers
- They’re big-picture thinkers who understand that the devil’s in the detail
- They can condense multiple ideas and opinions into one cohesive statement
- They know how to break through the “clutter”, by being different and unique
- They’re experts at paring down your message with finely honed editing skills
- They can overcome objections, ask open-ended questions and close with a “call to action”
Looking for an exceptional copywriter? Contact Alison Copeland today!
Topics: Copywriting | Comments Off on Top 10 Traits Of A Top-Notch Copywriter